Steven Woods KeyNote presentation

The document discusses strategies for driving revenue through digital marketing by understanding the buyer's journey online. It provides examples of how companies reached buyers through relevant content, connected with buyers based on their interests, used influencers to boost conversion rates at events, and aligned marketing and sales efforts to reduce time from lead to sale. Understanding that the buying process is now online, buyer-centric and complicated, the document advocates building a revenue engine by employing these digital strategies to boost reach, value, velocity and return.